Category Archives for Rants and Raves

How To Overcome Shiny Object Syndrome

How To Overcome Shiny Object Syndrome

Ahh…the dreaded Shiny Object Syndrome.

What a beeatch eh?

Everyone has had it in the past (I’m about 99.999999…% sure of this) or they still have it (I know I do from time to time who am I kitten?).

But what drives it?

You don?t WANT to buy over and over and over again.

But you do.

It’s like these guys know what they’re doing with their sexy sales pages, pain points, etc. lol.

Here’s what I think/KNOW is going on (from personal experience & observation):

You lack a clear plan or a purpose young Skywalker.

AND your body/mind need one in order to operate most successfully.

So when you don?t have one, and your body/mind need one…

Then it looks for the first thing you can do that makes you feel productive.

That may come in the form of checking your email often, spending copious amounts of time on Facebook being unproductive, OR of course…buying up a new shiny object.

A few examples that will hit close to home


Think about it.

This is kinda like when a retired person wakes up with nothing to do.

Maybe he watches a couple o’ hours of news, heads over to to his local diner/pub/whatever and gives his “views on the news” with the locals for the next few hours. It makes him feel like he’s important and like he’s been productive in some way.

One more example is perhaps when you know someone who doesn’t have a job (or you may have been/currently are this person, I’ll admit that I have in the past) and then spends…Oh I don’t know, maybe 30-45 minutes per day “hunting” for a job so they can say that they really tried hard and that hey…“Nobody’s hiring!”.

This reminds me of a saying in Spanish that goes:

“Estan buscando jale pidiendole a Dios no encontrar.”

Translation: “They’re looking for work begging God to NOT find any.”

Sound familiar?

This is pretty much a self-preservation kinda thing.

You see it’s hard for people to admit that they currently suck (put that one on a quilt hee hee), and maybe they’re really looking to coast for a bit and don’t wanna admit that.

I could ramble on and on about this, but you’re a smart cookie…methinks you gets the point.

Your 3-step plan to destroy Shiny Object syndrome


So let’s get back to you, les entrepreneur extraordinaire.

You NEED to feel validated in your work holmes, but if you lack a plan/purpose…then you’ll fall back into checking your email, or Facebook, and buying up every digital product up under the Tuscan sun.

Or something like that.

So without further adios, here are the steps I think you can take to murder the shit out of your Shiny Object Syndrome:

  1. Create a kick-ass, rock-solid/redundant plan of the shit you want to get done in the next month or better yet YEAR.
  2. Get out a paper & pen and physically write out your kick-ass, rock-solid plan so you can achieve dat shit.
  3. ESTO ES MUY IMPORTANTE BATMAN: Make sure to absolutely, positively, oh my god I can’t believe it’s not butter (sorry I got lost there for a second) NOT work on ANYTHING else before your daily work is DONE SON! That means you do NOT open email, get on Facebook, or buy a damned thing until that shit is done.

I’m sorry for virtually yelling, but I had to get my point across and I just drank a Diet Coke so things are getting a lil’ crazy here in the Lopez household.

This…makes sense right?

In fact, you’re probably thinking to yourself something like: “Man, this SEEMS like common sense, and boy is that Phil smart/handsome!”

Right-e-o on both accounts my dear Watson.

You see, you’ll start feeling validated once you get this shit done for the day and you won’t even feel the NEED to open up your email, Facebook, and maybe…the urge to buy new shiny objects will lessen (I’ll admit that I still get my urges, I wanted to buy something last night because of scarcity and the fact that I can probably make some quick moolah with it).

Next, you’re gonna only be using email (get this…) when you ACTUALLY need to use it. The same goes for Facebook, you only get on there when you ACTUALLY need to connect with people, and you ONLY buy something new when you ACTUALLY need to or the software/training will exponentially help automate a part of your business so you can have more time, save Mary Jane, take the gun leave the cannoli, and save 15% on your car insurance!!

Damn, got lost again but I think you catch my drift 🙂

DON’T buy shit that says something like “You NEED to buy this OR you will fail.”

That’s utter and complete horse poop, STOP being scared into buying stuff!

Now the plan of attack is to just simply execute your rock-solid plan every stinkin’ day, and all the other crap won’t seem as important as it was before because you’ll be too damn busy being super freakin’ productive.

Self-discipline? Nah try this instead.


Think about it.

It’s kinda like when you watch a TV show at a certain time, let’s say 5:30pm (I used to watch Jeopardy with my pops & siblings and we’d battle at who could get the most answers right…NERDS!).

These people (I mean WE) are addicted.

So what’s easier?

Learning the art of self-discipline OR just filling that schedule up with something else?

You know the answer Daniel-San.

Same thing goes for your business playa.

Bet ya just went from “Aha…” to “Oh sheeeeeat! Phil’s droppin’ some knowledge bombs!”

I want to thank you for joining me here today.

And hey, if you’d like some more knowledge bombs, make sure and pick up my free training Zero To Hero In 30 Days below.


-Philly Pants

The Date From Hell…

The Date From Hell Featured ?

The Date From Hell…

So I go on a date with a girl I met at a bar years ago…

Little did I know it would be the date from hell!

Peter Pointing The Date From Hell
Yeah, I said it Peter I know.

Watch the video version below:

I remember that when I saw her at the bar she had this aura around her face and I felt like Garth in Wayne’s World…?

It was a cool night because I was at a Halloween Chive meet up thingy with my buddy, and they also had this cool thing where you could use a sledge hammer to beat up a car for 5 smackers.?

That’s pretty metal if you ask me.?

I wanna say that in my drunken stupor I took a couple of swings at the car, but it’s been some time and the memeory (hee hee typo but I think I just accidentally invented a word so I’m leaving it) is fuzzy.

I remember hanging out with the chick and thinking it was a great night.

That was not the case, damn you to heck drunk Phil.

One Week Later

So I go on a date with this chick about a week later.

Alert CNN, this chick actually answered me after texting her! Fucking miracle there.

Well I want my giggles back (kudos to you if you get that reference).

I ended up going on a date with this girl and it turned out to be a terrible one. THE END.

Just kitten, let’s continue on shall we?

Ok, so I get to her apartment and…

SHOCKER: she wasn’t as “hot blonde from Wayne’s World-y” as my beer goggles had?lead me to believe.

Boo, but whatever.

She SEEMED fun the other night so I didn’t bolt right away. Mistake.

So before we leave, she says she has to have a smoke first.



I don’t know about you but I’m not a fan of smoker chicks.

I’ll have an occasional fag (and I’ll sometimes smoke a cigarette) every once in a while when I’m drinking, but it comes out to about 3 cigarettes a year.

See what I did there? Tee hee hee.

Just never took off with me and that’s a good thing.

Ahh drinking…it’s my ONLY?vice.

my only vice the date from hell
We end up going to a place called Boomer Jacks in Arlington, Texas.

It’s a typical American restaurant.

Burgers, beer, sports and douchebags in Ed Hardy-esque t-shirts galore.

So we have an ok conversation UNTIL?I heard her say something that was extremely alarming:

She was a waitress and told me about how she hocked loogies (GROSS and NOT cool) on tea-ordering peoples’ lemons when they weren’t 100% nice to her.

How disgusting is that?


So we have some more beers and I’m like “Ok, maybe it’s not so bad…”

Charlie Murphy Wrong The Date From Hell
She says “Let’s go to this other restaurant and meet up with my friends.”

I foolishly agree.

The Italian Restaurant

So we get?to this Italian restaurant where her buddies work at and are joining us after their shift (in case you didn’t know, people that are servers usually are friends with other servers lol). All of her “buddies” are guys and…

She proceeds to only talk to them and I’m there like an idiot.?


knapsack the date from hell

I resort to just drinking because I brought this chick here in MY?friggin’ car and I badly wanna ditch her.

Oh just to add a lil’ more icing to this shit cake, she was an alcoholic and had NO qualms whatsover about ordering multiple drinks on captain dipshit (that’s me just FYI).

STRIKE FOUR (you’re not only out, you deserve piss in your cheerios lol).

So FINALLY?$100+ and a complete shitty date later we go back to her place.

Homegirl still likes the look of yours truly even after ignoring him all night, but I left her place in a heartbeat as she stood at the door in bewilderment.


Don’t be a sucker like Phil.

You can usually tell when something isn’t going to work out.

I know I’m right??

It’s stupid just to just let it keep going isn’t it?

Let’s say you’ve been buying up every digital product up under the sun, and you KNOW that you’re not gonna implement the training,?or it’s some re-hashed BS from dudes playing the JV circle-jerk game.

It’s just better to cut your losses and stick to something that’s a lot more congruent and something where you can take?actionable steps towards monetization rather than just resorting to the dreaded and often practiced art known as?mental masturbation.

For instance, if you LIKE making FB Live videos…make them and make them often.

Of course you can always repurpose them for YouTube or something like that IF you want to, but if FB live is all that is working for you then…FUCKING DO IT THEN!!


Do?it often, learn that shit as good as you can by doing it instead of just studying and saying you’re gonna do it (trust me, I speak from experience).

“Phil, dear baby Jesus…you’re making so much sense!” you say.

I knows it.

So then my young Padawan learner: What bullshit have you (or are you) let/letting into your life and wasted/wasting time on DESPITE probably knowing better?

Is there something you can do about it?today to stop the madness?

If so, leave a comment below and let Dr. Phil (hee hee) hear you out.

Dr Phil the date from hell

(It’s for reals this time) -Phil “looks like a husky?David Boreanz” Lopez

Post Script: I don’t know…that’s who people have said I look like, but honestly I think I look more like DJ from Roseanne.

You be the judge.

Title This Post!

Behind The IM Curtain…

UPDATE 8-6-16: I liked Moses Njoku’s suggestion so I went with his, thanks bro!

**This blog post actually took place between 12-1pm on Harry Potter’s birthday 7-31-16**

So I’m sitting here in a hotel room in San Antonio, Texas.

My girl is here on some bidness and I happen to work from home so go me 🙂

King-sized bed…check MacBook in my lap, ready to write…check Douchebag…triple check there!

There’s some infomercial type o’ thing going in in the background on the TV.

“Just send 5 payments of $19.95 for Johnny Carson videos” and now they’ve moved on to Bob Hope and USO show stuff.

Man that Raquel Welch…yowza.

Raquel Welch Yowza
Cheese and rice… Oh…so sorry, got distracted.

I’d like to say that I have a desk I’m working at and that I have all distractions put aside, but I really don’t.

So what, I’m still creating something lol.

I had no idea what this would be about and I’ll probably add a title later…OR better yet you can help me name it in the comments below.

I’m really just doing this to show you that you don’t have to do anything way too crazy to create content.

Pretty sure I’m gonna add a funny pic from this trip I’m taking here to San Antonio with my beautiful girlfriend as my featured image (she made me say that after that pic, bahaha jk).

Anyhoo…ah yes, now I know what I wanna talk about.

Don’t Be Soul-less

Being ethical.

“Where are you going with this Phil, you Adonis you?” says you.

I don’t want to do this BS brown-nosing I see in the IM industry.

There’s these product launches all the friggin’ time right.

I was speaking with a good friend of mine and I learned about some shady shit that didn’t surprise me too much, but did make me realize that I don’t have to be friends with everybody in the IM industry just because they’re successful.

If I don’t agree with their ways, then I don’t need them.

Internet marketing piranhas
This really reminds me of when I was steam-cleaning carpets a long, long time ago in a galaxy far, far away.

Meh just kitten, it was in Grand Prairie, Texas.

I worked about 60 hours a week busting my ass cleaning animal piss and shit stains (mostly I hope from animals) and whatever the fuck else from peoples’ carpets.

It sucked lugging a heavy machine up stairs, filling it with water and…well you get the point.

It was a shitty blue-collar job.

Wasn’t my first time having a manual labor type o’ job either, I used to be a construction worker, a welder, worked in a fabrication shop (kitchen countertops) and some other crap.

Basically, it sucked ass but I was making enough to pay dem bills.

Here’s what really chapped my ass.

The guys making crazy money?

It was the unethical mofos (I soon came to find out the whole company was run by scam artists).

They’d lie saying that they were putting “sanitizer” in the carpet when it was just some smell-good bullshit.

They’d tell people they needed some premium stuff when the people really didn’t.

Now I don’t mind a company recommending something, but these dudes flat out LIED on the regular and, here’s the KICKER..


These guys were making like $1,500-$2,000 a week and I was making like $350-$500 busting my ass in the process (as you should).

Not much later, our company had a meeting and the main boss guys, these twin dudes were talking about upselling and other business stuff and these words came out of their mouth:

“You see, the customer doesn’t know it’s a scam.”

Apparently, these dudes had a 7-day guarantee and were getting all kinds of complaints, but the BS small print in their contract allowed them to continue their scam…and I was in the middle of it working for them.

I couldn’t even quit really because I had bills to pay and had no other promising jobs.

Well this sucks
I finally quit after some time, they even tried to pull some BS by firing me first because I said I couldn’t show up on Saturday.

They tried to hold my last check too, but then they needed me to come in because their was a high turnover since the only guys making money were the scam artists and most people have a soul.

I said I’d come in and work, but said “hey I need my check” and they obliged.

As soon as I got it, I walked out and never returned to see those crooked SOBs.

Does this sound familiar?

I think there are some guys out there making money re-hashing the same BS and slapping some fancy graphics on there.

I think it’s ridiculous how there’s some launches out there with 4 people involved in a $7 product.


I’ve Been Around The Block

I think that some of you more experienced (but not necessarily even super successful IMers) out there know what I’m talking about.

If you’re like me, you may be sick of seeing this shit left and right, lord knows I am.

Look, if you are I’m going to recommend some things and I’m going to cleverly put my hidden affiliate link in them.

Just kitten they’re there (hmm that just looks weird on paper…or screen, shit that looks weird too, screw it) because I AM an internet marketer and I have bought THOUSANDS of dollars worth of IM products.

I’ve even been mentored by Alex Jeffreys, more money there.

I’ve been around the internet marketing block for some time now and have made some moolah, created a product or two and have seen some success.

Not from being spammy, not from being unethical.

Recommended “Ethical” Products

If you’re looking to start list building, I absolutely recommend It’s All You Need  by Señor Lee Murray.

There’s a very cool way to do this in there (this is more of a “choose your adventure type of way to make money online” and I Totes McGotes learned a lot from it, you can too.

However, you may not want to write all the time.

I gets it so for you my dear Watson I recommend 24 Hour Income Machine.

This is a kick-butt lil’ product by Ben Martin and it’s a way to make a product in 2-3 hours, set it up on Warrior Plus and selling the damn thing.

Here’s a screenshot from 3 products he’s got out there right now and these all came out recently.

Homeboy is crushing it with them!

Ben Martin Products Finally, you may be wanting a something that teaches you how to set up a blog.

I don’t blame ya, it’s really a good way to be seen more as an authority if you do it the right way.

Well that’s EXACTLY what y0u can learn in Brett’s Circle.

I must warn you that this is the most expensive product in this bunch at $27, but the one where you will probably learn the most.

Homeboy teaches you how to create a blog, how to create products, and how to rank like he does.

Don’t believe me?

Just look up any major software review and see if doesn’t come up son.

This dude is a 7-figure marketer and he’s just a stand up dude, you can really learn a lot from him because you get access to his FB group and he personally answers your IM questions.


That’s pretty much it.

I’ve bought or have had review access to ALL of these products and these work.

I’m just sick and tired of the re-hashed/circle jerk game you see in the IM industry.

If you haven’t seen it yet because you’re a fresh-faced newbie…well you will and then you’ll be pissed off too.

If you want to save yourself that realization a year or 2 (or God forbid 5 years from now) check out one of the products above or wait to hear from me on a new one as I get review access or I just flat out buy something on my own because of my own “Shiny Object Syndrome”.

Thanks for reading my lil post with no name.

Hey, how about you help me title it?

Leave your recommendation below, try not to make it too vile lol.

Smooches, -Phil “I’ve been pimpin since pimpin was pimpin…pimpin” Lopez