Ok, my free trial with 750words.com?ended a few days back.It’s weird how you kind of take free for granted.Let me explain.If something is free, it has a lower-perceived value than something that’s paid.For example, when you have a membership at a gym you’re probably more likely to go because you have more invested in it.However, when you have a FREE gym at your apartment complex all you do is stay home and watch reruns on Netflix (don’t tell me you haven’t seen that Family Guy or Friends episode before lol).You get what I mean.But it’s crazy.
How This Relates To Internet Marketing
It’s funny.You could release the same paid product for free and people wouldn’t take it as seriously.It’s Nucking futs.Sorry, I’m a bit sydxelic 😉That doesn’t mean you shouldn’t give stuff away for free, it just means that you should know when to start fucking charging people or have something to sell in this lil’ funnel of yours in the nearby future.Perhaps?you could offer?a free trial for something that is paid?Crazy right?Nah, not really.I can tell you firsthand that I came across this?EXACT scenario, not long ago.
A few days back, Nathan Zadworny, internet marketer/non-practicing Canadian porn star, told me about this site called 750words.com.I started a free membership and…Holy shit, I’ve never written so much before!Basically, it’s a site where you can just go and start writing whatever and it shows you how many words you’ve written, your most commonly used words, what mood your were in, your words per minute…some pretty neat insight.When I started I wrote for like 13 days straight and then got lazy for 2 days. I’m now on a 22-day writing streak (fixing to be 23), check it out:The cool thing is that there’s these little Xs at the top and it shows you how many days you’ve done in a row as well.Look, I could EASILY just go to whatever fucking notepad on my CPU and write 750 words per day, but there’s no accountability, community nor insight into your mood when you were writing there.My free trial ended and it cost me $5 to stay on.Really Phil?You’re sweatin’ $5 for something that’s going to help you remain creative and write EVERY day?No, I paid the 5 smackers and actually wrote this post with it, no foolin’.The great part is that you can re-purpose this writing into blog posts, articles, ebooks…I think you see where I’m going here.As James Altucher preaches, you need to work out your idea muscle just like any other muscle in your body. Imagine if you just started writing down ideas that could?grow your business EVERY day.Imagine if you wrote about how you could make other peoples’ business better.Imagine if you just practiced copywriting?EVERY?day this way.Example: You could?just take someone else’s email campaign, plug it directly into 750words.com and see how you can make it not suck so much.
Get To The Point Phil
Back to my original point though, it’s good to give shit away for free and get people to trust you and whatnot, but it’s even better to have something to sell that person and the faster they become a customer the better no?In my opinion, you could give away a 7 or whatever amount of days free trial.Sure you won’t get as many subscribers as you would with just a freebie, but you may get some PAYING CUSTOMERS much faster (heck you could even do a $1-$5 trial instead of free and get paying customers immediately).Think about that.Answer this (fucking do it!):Would you rather have a list of 100 customers or 1,000 people that got onto your list for free?I’m not really saying I know that one or the other is better because frankly I don’t have a huge email list yet nor do I have a membership site…yet.However, I do have a Facebook group where I talk to my customers and my potential customers all the time, all while making friends and business partners in the process so I have a little idea of what I’m talking about.This group is basically a forum, but I still rely ALOT on Facebook (of course feel free to join my FB group lol) which is not completely in my control.
I think the freebie or “ethical bribe” is cool guys, but there’s more than one way to skin a cat (man…that’s a pretty fucked up saying when you think about it).You could easily create a membership site that you can give away for free or have a free trial period and offer x amount of dollars per month (I do recommend having an option to do a lifetime access thingy, just pick a price that’s much less than a year’s worth of membership or something like that).Man I use parentheses a lot, just imagine that I’m whispering whatever that is into your ear in a raspy but sexy Jack Bauer voice (seriously how does Keifer Sutherland still have a voice after the 24 series?).Man I get distracted easy, ooh a FB notification…Anyhoo, just to summarize everything we’ve learned today children…“Don’t patronize me Phil, you asshole!” says you.Ok, sheesh. My bad.To summarize, I think that freebies or “ethical bribes” are cool, but if you don’t have something you can quickly sell people then it may take some time for people to turn into customers.It’s good to build relationships with your subscribers, but you’re still running a business right?No sense in pissin’ in the wind trying to get subscribers and only showing them some of your Instagram pics that you deem art-worthy or cool and taking for fucking ever to actually sell them something.You’re conditioning them to see?you being the free, funny guy/gal.There’s no killer instinct or any inclination of having something they’ll pull their wallet/purse or PayPal information for.
There’s Got To Be Another Way
Another?way to combat this is to have a free trial for a membership site.I think that has a much higher-perceived value than a boring 20 page report, guide, or whatever the fuck kind of thing I’ll scan and NEVER implement or read again.Look, no pitch-fest here or anything but if this modell interests you then I recommend my friend Andy Brocklehurst’s free training on how to quickly monetize a free membership site (you better believe he has something to sell because he’s smart).Shameless plug for something I checked out earlier this year and I found it to be quite relevant with my lil’ experience with 750words.com.Look at me, I’m a rambling mess.Ok, for as much as I’ve enjoyed our little session I’ve gotta jet.It’s been fun.Your blogging friend and lover,-Magic Phil XXL
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